FREN
PeloneroDéveloppement

Network structuring and development consultancy

We franchise concepts that work.

You have developed a concept that works. We assess its capacity to be replicated, then structure the know-how, tools and organisation needed to develop it through franchising.

Founded by Patrick Pelonero, co-founder of O'Tacos and founder of Ultimate French Tacos, PELONERO Développement combines experience in creating concepts with hands-on support for the brand, operations and network development.

Submit my project Explore our services

Understanding our services · 1 min 19

Concepts already built.

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Ultimate French Tacos concept store: the red counter and the dining room under the illuminated ceiling

Founder · Development under way

Ultimate French Tacos

Concept creation and structuring of the network's tools: brand, operations, training and development.

Explore the UFT case study

Why PELONERO Développement

Guided by someone who has done it.

Nearly twenty years as an entrepreneur, the creation of several concepts and more than 150 franchisees personally supported through their development: Patrick Pelonero has lived the decisions, constraints and responsibilities that building a network involves.

This experience informs every engagement: understanding what works in the field, formalising the know-how, assessing the viability of the business model, working on the brand and selecting the entrepreneurs who will carry it.

  • Field experience

    Running a venue, organising teams, controlling costs and maintaining quality. Methods must be workable day to day for the people who keep the concept alive.

  • Hands-on franchise development

    Passing on know-how, selecting franchisees and organising their support. Developing a network means building a lasting relationship between the franchisor and its entrepreneurs.

  • Brand and marketing at the heart of the model

    Positioning, product, identity, customer experience and communication: Patrick and the teams assigned to your project work on their consistency to build recognisable concepts and prepare their development.

  • Committed support, within a clear framework

    Our working templates are a starting point. We adapt them to your business, with your data and our assistance. The scope of each engagement is set out in the proposal. Each project is assessed in line with our ethical framework.

Your concept works. You are considering what comes next.

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You operate one or more locations, your customers recognise your concept and you are considering developing it with other entrepreneurs.

Before moving forward, you want to know whether your model can be replicated, what needs to be structured and what resources will be required.

Projects without an open location, and models whose economics have yet to be stabilised, require preliminary work.

Entry criteria
  • A location already open and operating.
  • Business data available.
  • Identifiable know-how.
  • A willingness to formalise methods and pass on standards.

Our experience was built in the restaurant sector. We also consider other businesses with identifiable, transferable know-how.

Before franchising, verify what can be replicated.

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A profitable location is not automatically a concept ready to become a network. We examine five dimensions.

Starting pointYour concept
Written report
  • Go ahead
  • Go ahead, subject to conditions
  • Consolidate before franchising
01

The offering

Can your promise be delivered every day, by another team, at another location?

02

Operations

Methods, purchasing, organisation, training: is what makes your location work organised well enough to be passed on?

03

The economics

Does the model leave viable room for the franchisee as well as for the franchisor, which must also fund the means to support its franchisees?

04

The brand

Do your customers know why they come to you, and can that difference exist elsewhere?

05

The leader

Are you ready to support entrepreneurs and enforce standards across a network?

Our services, from diagnostic to development.

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  1. 01Diagnostic
  2. 02Structuring
  3. 03Development management
01

Diagnostic

When
Your concept works and you are considering developing it. You want to know whether it is ready, what needs to be corrected and in what order to proceed.
What we examine
The business, the organisation, the brand and the economic conditions, across the five dimensions presented above.
Your input
The business data for your location or locations, and your development objective.
What you get

A reasoned recommendation: conditions to be met, points to correct and priorities before development.

Delivered in writing, it concludes with one of these outcomes:

  • Go ahead
  • Go ahead, subject to conditions
  • Consolidate the concept before franchising
Next
You make an informed decision: begin structuring, first meet the conditions identified, or consolidate the concept before returning to it.
02

Structuring

When
The diagnostic concludes that the concept can go ahead, subject to conditions where applicable. The task is then to formalise your know-how, build the way the future network will operate and prepare the tools for its development.
What we deliver

Passing on the know-how

Concept book and operations manual.

So that another team can apply your concept and your standards.

Building the network model

Franchisee and franchisor business models, preparation of the pre-contractual materials and coordination with a specialist lawyer.

To check that the model remains viable for the franchisee as well as for the franchisor, which must also organise the means to support its franchisees, and to prepare legal documents suited to the market concerned.

Preparing the development

Recruitment kit and development plan.

To organise the search for the first franchisees and the stages of development.

The aim: to make your know-how transferable, prepare the operation of the network and give your future franchisees a clear framework to work in.

Your input
You bring your business data and your know-how. We help you gather them, formalise them and build the tools of the future network. Our working templates are the starting point: they are adapted to your business and your data. See the tools that structure the network
What you get
The deliverables selected for your engagement, within the scope set out in the proposal. Legal documents are drafted by the specialist lawyer, for the market concerned.
Next
Once the concept is documented and the network model defined, recruiting the first franchisees can be considered.
03

Development management

When
The concept is structured and you want to develop your network with franchisees whose profile matches your concept and your capacity to support them.
What we deliver
Depending on the engagement selected: sourcing, qualification and selection of candidates, follow-up of discussions and next steps, based on criteria defined for your concept.
Your input
Your involvement in defining the criteria, and your decisions on candidates.
What you get
Management of this process. The actions selected, responsibilities, follow-up arrangements, duration and objectives are set out in the proposal.
Next
Based on qualified applications, you decide which projects to move forward with.

Each engagement is the subject of a proposal setting out its scope, fees and timeline.

The tools that structure the network.

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Examples of working materials, shown in French — non-exhaustive selection.

Our templates, notably the operations manual and the food cost tools, are adapted to your concept using your data, with our assistance in gathering, organising and integrating it. Deliverables are specified in the scope of each engagement: this selection is not a list of documents provided in every engagement.

  1. 01Know-howThe methods and standards specific to your concept.
  2. 02DocumentationWritten methods, standards and tools.
  3. 03TrainingPassing it on to teams, module by module.
  4. 04OperationsThe same standards, to be applied at every outlet.

Deliberately limited previews. Know-how and confidential data are protected.

PELONERO Développement sample document: training passport, title and headings legible, content blurred
Sample document · trainingTraining passport Organise each team member's progression and track what they have learned. Used by The team member and their manager Adapted with The concept's positions, modules and standards
PELONERO Développement sample document: manager checklist, title and headings legible, content blurred
Sample document · operationsManager checklist Organise opening, service and closing with the same checks at every location. Used by The location manager Adapted with Your locations' checks and organisation
PELONERO Développement sample document: quality and traceability standards, title and headings legible, content blurred
Sample document · standardsQuality and traceability standards Define quality checks and their traceability, from supplier to service. Used by The teams and the franchisor Adapted with Your products and the rules of the market concerned
PELONERO Développement sample document: food cost sheet, title and headings legible, content blurred
Sample document · costsFood cost sheet Calculate costs from recipes, quantities and purchase prices, then track the margin per product. Used by The franchisor and the franchisee Adapted with Your recipes, portion weights and purchase prices
PELONERO Développement sample document: purchasing specifications, title and headings legible, content blurred
Sample document · purchasingPurchasing specifications Govern supplier approval and the validation of the network's purchases. Used by The franchisor, for its purchasing Adapted with Your purchasing categories and requirements
PELONERO Développement sample document: candidate interview guide, title and headings legible, content blurred
Sample document · developmentCandidate interview guide Structure the first interview with a franchise candidate. Used by The person in charge of development Adapted with Your selection criteria
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UFT. From concept to network tools.

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UFT concept store: the red counter and the dining room under the illuminated ceiling
Design visual · concept documentationArchitecture — dining room and atmosphere of the concept store.

Ultimate French Tacos — a concept founded by Patrick Pelonero.

French tacos · Dubai · 2025–2026

A brand is built through its products, its identity, its spaces and its working methods. For Ultimate French Tacos, Patrick Pelonero developed the concept with the Star Capital teams and structured the tools designed to pass on its standards and prepare its development as a network.

Patrick Pelonero
Founder of the brand and creator of the concept.
Star Capital teams
Brand, architecture and communications.
Tawila
Master franchisee for France.
Scope of work
  • Concept creation
  • Brand
  • Architecture
  • Operations
  • Training
  • Purchasing
  • Development
  1. 01

    Building the brand

    Formalise the identity and its usage rules so that the brand remains recognisable on communication materials, on packaging and in the restaurants.

    UFT brand book page: composition of the signature light box, Ultimate French Tacos graphics in a red and white spiral
    Document extract · UFT brand bookSignature light box — official composition The UFT identity applied in the restaurant space.
    UFT takeaway bag: “Le goût est revenu” (“The taste is back”)
    Brand visualPackaging — the identity applied to the takeaway bag.
  2. 02

    Organising the spaces

    Translate the concept into the fit-out: counter, ordering, collection, dining room, materials and equipment. The guidelines set the brand's reference points; the site layout files adapt them to each unit.

    UFT Angers, layout plan: dining room, counter and kiosks visible, kitchen and technical areas blurred
    Plan · architectural fileUFT Angers — layout plan Plan extract — public areas. Technical areas and confidential information masked.
    UFT concept store: the ordering kiosks suspended in front of the counter
    Design visual · concept documentationCustomer journey — positioning of the ordering kiosks.
    UFT concept store: the bar-style counter with red stools
    Design visual · concept documentationFit-out — customer area and counter.
  3. 03

    Passing on the methods

    Document the operating methods, organise training, specify the products and prepare the tools for purchasing and for selecting future franchisees. Each document serves an operational purpose.

    • Operations manualPass on methods and standards.
    • Training passportOrganise team learning.
    • Product sheetsSpecify preparation and presentation.
    • PurchasingOrganise sourcing and purchasing for the network.
    • Candidate qualificationStructure the review of applications.
    See the sample support materials

    Deliberately limited previews. Know-how and confidential data are protected.

    Extract from the UFT operations bible: cover and HACCP chapter, content masked beyond the headings
    Document extract · operations bible v3.0UFT operations bible — HACCP chapter Sets the hygiene rules applied in every restaurant in the network. Content masked beyond the headings.
Project statusThe concept has its brand, operations, training and development tools. A master franchisee has been signed for France. The pilot restaurant's opening has been announced for the near future; it will put the standards to the test in the field. Network development is under way.
Background
French tacos concept created in Dubai by Patrick Pelonero, designed from the outset to be developed as a network. Tawila is its master franchisee for France.
Work carried out, by function
  • BrandBrand book and guideline book (71 pages), presentation brochure.
  • Architecture and fit-outArchitectural guidelines, plans and tender documents for contractors, specifications for the architect and the kitchen designer.
  • Operations and trainingOperations bible (53 pages: HACCP, safety, employment law, service, training, maintenance, delivery), training passport, product sheets and kiosk configuration.
  • PurchasingSourcing and purchasing.
  • DevelopmentFranchise candidate qualification tools.

Document previews

UFT Angers, elevations of the façade before and after works
Plan · architectural fileUFT Angers — façade before and after works The concept's signage and colours applied to an existing façade. Title block information removed.
UFT brand book page: cream and gold striped jersey in Ultimate French Tacos colours, seen from the front and back
Document extract · UFT brand bookTeam uniforms The identity applied to uniforms. Internal links masked.
UFT Angers, isometric view of the customer area: glazed façade, light boxes and ordering kiosks
Plan · isometric viewUFT Angers — customer area Plan extract — public areas. Technical areas and confidential information masked.
Extract from the UFT training passport: tracking page headings legible, content masked
Document extract · training passportUFT training passport — module tracking Tracking each team member's progress, module by module. Content masked.

Press coverage

BFM Business — Morning Retail. Report on the launch of Ultimate French Tacos with Tawila. In French. Duration: 3 min 15 s.

UFT France on Instagram (opens in a new tab)

Your concept works. Let's prepare to pass it on.

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A concept founder by your side.

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Patrick Pelonero at his desk

Patrick Pelonero

Co-founder of O'Tacos, founder of Ultimate French Tacos and of Star Capital, and creator of the Chick & Cheez concept, Patrick Pelonero works where offering, brand and development meet.

His experience in creating concepts underpins a conviction: developing a brand means making what gives it its strength transferable, down to the details of how it operates.

With the members of PELONERO Développement, he supports concept founders through this transformation, from the initial analysis through to development follow-up.

Your contacts.

Patrick Pelonero remains involved throughout the engagement, directly or with the relevant team members. Your contacts and the follow-up arrangements are specified from the start.

You know who to contact, where your project stands and what the next steps are.

PATRICK PELONERO'S JOURNEY.

Discover Patrick Pelonero's journey and the experiences that shape his approach to development.

Watch on YouTube

Experience, in practice.

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PELONERO Développement supports the diagnostic, structuring and development of your network. Patrick Pelonero also draws on the teams at Star Capital, his agency, for brand, architecture, offering development and communications work. Each reference specifies the work carried out.

Chick & Cheez

Fast food · Netherlands · created in 2021

RoleConcept created from A to Z by Patrick Pelonero, with the Star Capital teams.

A chicken-based fast-food concept designed for the Dutch market: positioning, brand, architecture, offering and launch communications.

Scope of work
  • Concept creation
  • Market research
  • Brand
  • Architecture
  • Offering
  • Communications
Chick & Cheez neon sign above the games area
PhotographChick & Cheez — the restaurant's dining room and identity.
Fried chicken, tenders and wings with sauces, on a purple background
Photograph · productChick & Cheez — product photo.
Counter of a Chick & Cheez restaurant: digital menu boards and circular light fitting
PhotographChick & Cheez — ordering counter and digital menu boards.
Arcade machines under the Game Over neon sign in a Chick & Cheez restaurant
PhotographChick & Cheez — arcade games area.
The network today55 outlets in the Netherlands.
Work carried out, by function
  • Research and positioningMarket research.
  • BrandNaming and branding.
  • ArchitectureArchitectural guidelines.
  • OfferingMenu engineering and sauce development.
  • CommunicationsLaunch communications.
Burger wrapped in Chick & Cheez branded paper
PhotographChick & Cheez — packaging in the brand's colours.

Chick & Cheez on Instagram (opens in a new tab)

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Brand, architecture and communications engagements

These engagements, carried out with the Star Capital teams, illustrate our work on brand, spaces and communications across several sectors. The scope delivered is specified for each project.

Globna

Residential development · Dubai

RoleArt direction of the brand and design of the architectural guidelines, with the Star Capital teams.

Globna: a residential development for women and families in Dubai South, developed by Crystal Bay. Engagement: bilingual Arabic and Latin-script brand identity, architectural guidelines from the façade to the common areas, applications and merchandise.

Scope of work
  • Art direction
  • Brand
  • Architectural guidelines
Façade of the Globna development: curved beige and burgundy bands, glazed balconies, GLOBNA sign
3D render · architectureGlobna — the development's façade.
Globna logotype: stylised Arabic calligraphy and the name GLOBNA, in white on a burgundy background
Brand visualGlobna — bilingual logotype.
Development and developer
Globna is the development; Crystal Bay is its developer. The engagement presented here covers the brand and the architectural guidelines.
Work carried out, by function
  • BrandBilingual logotype and tagline, variations, typefaces, palette, imagery, brand pattern.
  • ArchitectureArchitectural guidelines: façade, common areas, living spaces, children's areas, fitness, terraces.
  • ApplicationsCollateral, signage and merchandise.
Aerial view of the Globna development in its neighbourhood
3D render · architectureGlobna — overview of the development.
Globna reception: curved burgundy wall, embossed logo, lifts and beige furniture
3D render · interior architectureReception — brand signage and wayfinding.
Globna common-area lounge: arched burgundy alcoves and beige sofas
3D render · interior architectureCommon-area lounge.
Globna children's play area: arches, slide and wooden furniture
3D render · interior architectureChildren's play area.
Globna gym: burgundy arches, wall logo and red track
3D render · interior architectureFitness area.
Living room of a Globna apartment: open kitchen, corner sofa and circular light fitting
3D render · interior architectureApartment living room.
Rooftop terraces of the Globna development: pools, cabanas and gardens
3D render · architectureRooftop terraces.
Globna logotype variations: full versions, G monogram and round seals
Document extract · brand guidelinesLogotype variations.
Typefaces in the Globna brand guidelines: Montserrat, Avenir Next and Yeseva One
Document extract · brand guidelinesBrand typefaces.
Globna palette: burgundy, sand, muted pink and steel grey
Document extract · brand guidelinesColour palette.
Globna imagery board: interiors, minaret against an orange sky, skyline and burgundy petal
Document extract · brand guidelinesImagery.
Globna logotype applications: phone case, bag and home screen
Document extract · applicationsLogotype applications.
Globna merchandise: bottles, mug, bathrobes, slippers and towels
Design visual · mock-upMerchandise (mock-ups).
Globna brand pattern: logotype repeated diagonally on a black background
Document extract · brand patternBrand pattern.

Globna on Instagram (opens in a new tab)

Muslimmobilier

Real estate agency

RoleArt direction and complete rebranding, with the Star Capital teams.

Client: a real estate agency present in more than 4 countries. Engagement: complete rebranding, with a logotype whose key forms the letter M, a palette, a photographic direction, pictograms and collateral.

Scope of work
  • Art direction
  • Rebranding
Muslimmobilier brand applications: water bottle, wall sign and badge with lanyard
Document extract · applicationsApplications: water bottle, sign, badge.
Imagery board: skyline, carpet, sail in the wind, seafront
Document extract · imageryPhotographic direction.
Client background
Positioned in halal, modern and ethical real estate, under the tagline “L'immobilier selon vos valeurs” (“Real estate in line with your values”). Its presence in more than 4 countries is the client's own: it is not a result of the rebranding.
Elements delivered, by function
  • BrandLogotype in which the key forms the letter M, tagline, horizontal and vertical versions, monogram and round seals, sky-blue version, usage rules.
  • Colours and typographySix-colour palette, palette variations by country in the brand guidelines, Campton, Avenir Next and The Seasons typefaces.
  • ImageryPhotographic direction, real estate and cultural pictograms.
  • ApplicationsOffice interiors, social media, brand pattern.
Muslimmobilier logotype variations: horizontal and vertical versions and round seals
Document extract · brand guidelinesLogotype variations.
Sky-blue version of the Muslimmobilier logotype on a black background
Document extract · brand guidelinesSky-blue version.
Colour codes by country: UAE, Morocco, Egypt, France, Saudi Arabia, Algeria
Document extract · brand guidelinesPalette variations by country.
Colour architecture: the logo in the colours of each country
Document extract · brand guidelinesColour architecture: logo variations by country.
Brand typefaces: Campton, Avenir Next, The Seasons
Document extract · brand guidelinesTypefaces.
Muslimmobilier palette: deep red, sky blue, earth brown, light green, burnt orange and soft beige
Document extract · brand guidelinesBrand colour palette.
Brand pictograms: mosques, houses, keys, to-let and for-sale signs
Document extract · brand guidelinesPictograms.
Office interiors: natural materials, stone, wood and carpets
Document extract · applicationsOffice interiors: materials.
Office interiors: doors and mashrabiyas inspired by traditional architecture
Document extract · applicationsOffice interiors: doors and mashrabiyas.
Social media look and feel: three Instagram-format posts
Document extract · applicationsSocial media look and feel.
Brand pattern: logotype repeated diagonally
Document extract · brand guidelinesBrand pattern.

Muslimmobilier on Instagram (opens in a new tab)

Culture Thaï

Thai cuisine · Marseille

RoleCreation of the brand identity and support for architecture, offering and communications, with the Star Capital teams.

Thai fast-food chain in Marseille: brand identity, space design, menu engineering, digital communications and collaborations.

Scope of work
  • Brand
  • Architecture
  • Offering
  • Communications
Culture Thaï box held in hand in front of the harbour
PhotographCulture Thaï — packaging in the brand's colours.
Culture Thaï: neon sign at the entrance and dining room with coloured bulbs, corrugated metal walls and coloured chairs
PhotographCulture Thaï — neon sign and restaurant dining room.
DeliveredIdentity applied to the packaging and the restaurant space.

The brand todayUp to €200,000 in monthly revenue. More than 70 franchise enquiries in 2 days, through a lead-generation ad campaign. 29k followers on Instagram.

Work carried out, by function
  • BrandBrand identity.
  • ArchitectureSpace design.
  • OfferingMenu engineering.
  • CommunicationsDigital communications and collaborations.
Chicken wok in a Culture Thaï box
PhotographCulture Thaï — the product in its packaging.

Original Grill Poulet

Grilled chicken · Île-de-France

RoleRedesign of the brand identity and roll-out across its materials, with the Star Capital teams.

Grilled chicken brand developed in Île-de-France since 2018: new identity, brand guidelines, packaging, textiles, façade and social media.

Scope of work
  • Brand redesign
  • Packaging
  • Architecture
  • Communications
Original Grill Poulet logotype on a black background
Brand visualOriginal Grill Poulet — redrawn logotype.
Façade of an Original Grill Poulet restaurant: green sign, menu screens and black #OGP counter
PhotographArchitecture — the restaurant's façade and signage, in Cachan.

The brand todayMore than 14.1k followers on Instagram, more than 10.2k on TikTok, more than 120k views on average per post.

Work carried out, by function
  • BrandRedefinition of the visual identity and brand guidelines: logotype, colours, typography, graphic elements and patterns, the brand's mission and values.
  • Packaging and textilesBags, containers, juice range and staff uniforms.
  • ArchitectureRestaurant façades and signage.
  • CommunicationsSocial media, Instagram and TikTok.
Original Grill Poulet colour palette: yellow, green, black, beige, white
Document extract · brand guidelinesBrand palette: yellow, green, black, beige and white.
Typefaces in the Original Grill Poulet brand guidelines
Document extract · brand guidelinesTypography — the brand's typefaces and their use.
Original Grill Poulet sign: our mission and our values
Document extract · mission and valuesSign — the brand's mission and values.
Original Grill Poulet graphic elements: OGP letters, yellow speech bubble and drumstick
Document extract · brand guidelinesGraphic elements — adaptable across communication materials.
Original Grill Poulet illustration: 3D OGP letters, Eiffel Tower and façade, Du Faubourg Saint-Antoine
Brand visual · illustrationOriginal Grill Poulet — “Du Faubourg Saint-Antoine” illustration.
Customer holding the green Original Grill Poulet takeaway bag at the counter
PhotographOriginal Grill Poulet — packaging, takeaway bag.
Original Grill Poulet juice bottles, hibiscus and lemon
Design visual · mock-upOriginal Grill Poulet — juice range (mock-up).

Don't Be Chai

Restaurant · Dubai

RoleBrand identity, architectural guidelines and content support in Dubai, with the Star Capital teams.

Restaurant in Dubai: bilingual logotype, minimalist architectural guidelines adapted to the UAE market, action plan for posts.

Scope of work
  • Brand
  • Architecture
  • Communications
Bright Don't Be Chai dining room: illuminated arches, wooden armchairs and plants
PhotographDon't Be Chai — the restaurant's dining room, Dubai.
Three variations of the Don't Be Chai logotype in white on a black background, in Arabic and Latin script
Brand visualDon't Be Chai — bilingual logotype variations.
DeliveredIdentity applied to drinks, packaging and the dining room.

The brand todayMore than 54k followers on Instagram.

Work carried out, by function
  • BrandIdentity redesign: logotype and graphic elements.
  • ArchitectureMinimalist architectural guidelines, adapted to the UAE market.
  • CommunicationsAction plan for posts and thinking about what content to create, to work on the brand's visibility on social media.
Cold drinks on a travertine table, with the Don't Be Chai ring logotype
Photograph · brand stylingDon't Be Chai — drinks, with the ring logotype.
Sandwiches wrapped in Don't Be Chai branded kraft paper
PhotographDon't Be Chai — kraft packaging in the brand's colours.
Plate of gratinéed avocado toasts, a tray of petits fours and an iced red drink with mint
PhotographDon't Be Chai — brunch: open toasts, petits fours and a drink.
Three filled brioche buns decorated with edible flowers, served on a black stand
PhotographDon't Be Chai — filled brioche buns with edible flowers.
Dessert coated in chocolate, with pistachios and an almond-paste letter, in front of a tea set
PhotographDon't Be Chai — chocolate and pistachio dessert.
White façade of Don't Be Chai with the bilingual Arabic and Latin sign, under a blue sky
PhotographDon't Be Chai — the restaurant's façade.
Breakfast: pancakes, flatbreads, cold cuts, olives and mint tea in a Moroccan teapot
PhotographDon't Be Chai — breakfast and mint tea.
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How to get started.

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  1. You submit your project.Some information about your brand, your business and your objective.
  2. We review your request.We check whether your needs match our services.
  3. If relevant, we propose a diagnostic.Its scope, price and timeline are specified before you commit.
  4. What happens next depends on the findings.The structuring engagement starts if the conditions are met and the proposal is accepted.

Frequently asked questions.

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Do you only work with restaurant concepts?

Our experience was built in the restaurant sector. We also consider other businesses with identifiable, transferable know-how. How well your project fits our services and our ethical framework is assessed before any proposal.

Can we start with a single location?

Yes, provided it is open and operating and its business data is available. The diagnostic then shows what needs to be consolidated before considering a network.

Is a profitable location necessarily ready to be franchised?

No. A site's profitability guarantees neither that the model can be replicated elsewhere nor that it leaves viable room for both a franchisee and a franchisor. That is precisely what the diagnostic examines.

What does the diagnostic include?

A review of the business, the organisation, the brand and the economic conditions, across the five dimensions described above, followed by a written recommendation: go ahead, go ahead subject to conditions, or consolidate the concept before franchising.

What happens if the diagnostic recommends waiting?

The recommendation specifies the points to consolidate and in what order. You remain free to work on them at your own pace; the structuring engagement only starts if the conditions are met and the proposal is accepted.

Does submitting my project commit me to an engagement?

No. We first review your needs. No engagement starts without an accepted proposal.

How are fees determined?

The scope, price and timeline of the diagnostic are specified before you commit. The structuring and development management engagements are then the subject of a proposal tailored to the work to be carried out, the maturity of the concept and the level of support required. These fees are separate from the budget needed to develop your network.

Who handles the brand, architecture and communications?

PELONERO Développement leads the development of the network. Patrick Pelonero also draws on the teams at Star Capital, his agency, for brand, architecture, offering development and communications work. Each reference specifies the work carried out.

How do Patrick and the team work with you?

Patrick remains involved throughout the engagement, directly or through the members of PELONERO Développement. Your contacts and the follow-up arrangements are presented in “Your contacts”.

What information do I need to provide to build my network's documents?

The information required depends on the documents to be produced: recipes and technical sheets, purchase prices and suppliers, procedures, team organisation or quality standards. We tell you what to gather and support you in collecting and formatting it. It is then used to adapt our working templates to the way you operate.

Are the documents adapted to our concept?

Yes. They are developed from our working templates, then adapted using the data specific to your business. The documents produced depend on the scope of the engagement.

How are legal matters handled?

We prepare the elements needed for the pre-contractual documentation and coordinate the work with a specialist lawyer, who drafts the legal documents suited to the market concerned.

Tell us about your project.

Form

We review your business and your objective. If our services match your needs, we propose a diagnostic whose scope, price and timeline are specified before you commit.

  1. Step 1 of 2 — Your concept
  2. Step 2 of 2 — Your situation and contact details

Fields marked are required.

Your concept